Creator · United Kingdom

Fashion, beauty
& a life
well-styled.

I'm Urvashi — a UK-based makeup artist and content creator. I partner with brands that care about craft, colour and the women who wear them.

Vol. 01 · Creator Portfolio · EST. 2019

Urvashi
Salaria

Urvashi Salaria
FashionBeautyLifestyle
FashionBeautyLifestyleTravelEditorial FashionBeautyLifestyleTravelEditorial
(01) About

A creator with
a quiet eye
for detail.

On assignment · London

Urvashi is an established makeup artist and content creator based in the UK, with a keen interest in makeup, beauty, fashion and lifestyle.

Her work moves easily between the editorial and the everyday — from afternoon tea at an English country house to a tulle skirt in golden hour. Brands come to her because the stories feel lived-in.

— Urvashi
Based in
United Kingdom
Creating since
2019
Available for
UK & international briefs
Focus
Makeup · Fashion · Lifestyle
158K
Instagram followers
A loyal, highly engaged community
119K
YouTube subscribers
Long-form beauty & lifestyle audience
4.7M
Monthly reach
Unique accounts reached each month
80%
Women audience
A style-conscious female majority
18–44
Core age range
Peak purchasing-power demographic
(02) Services

Ways we can
work together.

01

Sponsored posts & reels

Single photo posts, multi-frame carousels, and reels up to 90 seconds — scripted, shot and styled to feel like my own feed.

Instagram · Reels
02

Product reviews

Honest, considered reviews in stories, posts or long-form video. I only work with products I'd genuinely recommend.

Beauty · Fashion · Baby
03

Brand ambassadorships

Long-term partnerships with brands whose values line up with mine — monthly deliverables, campaigns and exclusivity.

3-month + commitments
04

Event coverage

Physical event attendance, launches and press days — stories, BTS and edited recap content across formats.

UK & international
05

Contests & giveaways

Branded giveaways designed to grow your community and mine — entry mechanics built for engagement, not vanity.

Community building
06

Affiliate advertising

Tracked, trackable affiliate placements woven naturally into content — performance-friendly and on-brand.

Performance
Good style isn't about owning everything beautiful — it's about knowing why you love what you love.
From the journal
(03) Content pillars

Three worlds,
one voice.

Fashion
Editorial · Street · Occasion

From houndstooth on a high street to tulle at golden hour — outfits that tell a story.

Beauty
Makeup · Skin · Fragrance

A qualified makeup artist's eye — brown girls' skin-tone expertise, day to night.

Lifestyle
Travel · Home · Food

The textures of a life split in two cities — afternoon tea, Sunday markets, slow mornings.

(04) The grid

Recent on
@urvashisalaria.

Past partners & collaborators

Brands I've worked with

Balmain Daniel Wellington Lancôme L'Oréal Joie Ornaz Blur. Mamas & Papas BabyBjörn Plume Owlet Balmain Daniel Wellington Lancôme L'Oréal Joie Ornaz Blur. Mamas & Papas BabyBjörn Plume Owlet

Let's make
something
beautiful.

Tell me about your brand and I'll send over my full media kit with rates, case studies and deliverables.

Or email directly
contact@urvashisalaria.com
Request media kit
Reply within 2 business days
By sending, you'll receive the latest media kit at your email.
Tweaks
Palette
Hero layout